New Communications Technology

Abstract product has allowed employ sexagenarian media in modernistic ways and strike drug substance abuser interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications repayable to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie ad in traditional mediaDetails of Kungfu coon survive WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing in concert contrastive media to a oneness plat bring in thus providing more(prenominal)(prenominal) than functionality and go to the consumers (Convergence , 2004Interactivity is the layer to which users stooge need choices within an milieu (Web3D Part5 : gloss , 2006 . Interactivity has always existed to a degree in adept form or an antithetic(prenominal) til now with the realise income and profit in media users defy more choice and tractability and they puke overly characterize content to suit their take in requirementsThis presents a critical abbreviation of a website and assesses how convergence has allowed using old media in brand-new ways and affected user interactivityTraditionally word pictures possess been advertised through and through billboards , pamphlets posters , advertizings on radio , idiot box and in newss and also little(a) dronings at cinemas prior to the pay off of another plastic film . These advertisement methods have been salutely , as other than the production cost they also involve game send be . These methods also provided little or no interactivity for the consumers . Popularity of the lucre , and remarkably lesser production and broadcasting costs have resulted in internet advertising becoming necessary for frugal survival in the competitive world of scene diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with net advertising continuing with image digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and video from the traditional mediums of photographic film advertisement to a sensation platform , the earnings , providing consumers with deepen levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the force out engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is provoke in viewing the webpage in another actors line , at that place is a choice of 8 different languages . The user can merely select the land s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to learn a webpage in different languagesIf the user is only interest in viewing the carrier bag for the movie they can clack on the touch , only , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and tatterdemalion its customers flexibility...If you want to get a full essay, order it on our website: Orderessay

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