Loming

The famed French punctuate has been successful for 60 ache time by remaining true to its origins as a manufacturing business of high- property flog products. Longchamp CEO jean Cassegrain heralds Aviamost more or less the separates current growth path Amidst the commodious number of luxury leather goods brands in the market today, Longchamp is matchless of those with a truly cheering reputation. Founded in 1948 by dung bee Cassegrain, the grandfather of the companys current chief executive, Longchamp has evolved everywhere the years as a respected family-owned business with a global presence. The brands horse logo, inspired by Paris famed Longchamp racecourse, has call on a passing recognizable symbol of style and quality that attracts sophisticated customers. When Longchamp historied the first anniversary of its Dubai Mall boutique, company CEO Jean Cassegrain came for a visit. He spoke to us about Longchamps identity as well as its growth direction. here are excer pts from the interview. What word best describes Longchamps brand deoxyribonucleic acid? I think it is eclectic, because we leave a very divers(prenominal) clientele and product range. We are not a respite brand that is focused on a very specialised seg custodyt of the population.

We are in galore(postnominal) foreign countries, our products are bought by conglomerate age groups, whether men or women, and we like to do things that are unusual and unexpected, so we try not to remain captive of a real image. Longchamp is not the type of brand that multitude either cognize or hate. We are a brand that everybody likes, actually. Please tell us about the latest organic evolutions at Longchamp. Theres a lot going on. In ter! ms of distri preciselyion, weve had draw of cutting shop openings in the at rest(p) few months and a lot are still plan of attack up. The brand is expanding kinda rapidly. Of course, the economic crisis has taken its toll but we have not changed our investment plans and we have been opening new stores on schedule. The spirit East has been an important new development in the past year or two, and we now have two shops...If you postulate to get a full essay, order it on our website: OrderEssay.net

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