Dq2_wk6

The progress mix of a company , also c anyed as the communication mix comprises of advertising , sales promotion , ad hominem selling and world relations . In the before product line era of low competition job organizations adoptive uniform trade dodge also referred to as mass trade that focused on producing a hoagie product or a product line and merchandising it to all the capableness customers to benefit from economies of scale as it was cheaper to train a single product and develop common marketing mix strategies for all the potential customers for its product or receipts . However at present majority of the companies have adopted differentiated marketing strategy also referred to as section marketing that focuses on manufacturing and marketing a range of products and service using different determine , distrib ution and communication strategies to occupy smaller segments to promote better customer satisfaction for each(prenominal) of the many target segments they neediness to serve .

The shift from mass marketing to segmented marketing accompanied by the larger tour of communication and promotional channels that have become visible(prenominal) because of the rapid branch in communications technology has had a great bear on on marketing communications . The hyper competitive environment of immediately calls for companies to develop and manage an incorporated communication strategy to chassis profitable customer relationships on a long-term basisIntegrated marketing Communications (IMC ) program is a program under which a company i! ntegrates the various components or activities of its communications mix to wit advertising , sales promotion , personal selling and public relations to deliver a clear , consistent and compelling...If you take to get a practiced essay, order it on our website: OrderEssay.net

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