SWOT Analysis for Virgin Atlantic

Introduction and Overview:________________________________________The idea for the airline stemmed from the creator of the pure(a) brand, Richard Branson. In 1977, seventeen- year-old Branson started an advisory serve up that flourished into stark(a) mail order fire down company within three years. After establishing perfect(a) Records as one of the world?s top sise bear witness companies by the early 1980s, Branson dischargeed his new creation, consummate(a) Atlantic Airlines, by 1984. over time Virgin Atlantic has become ?the fleck largest long- haul international airline in operation(p) services off of London (the front being British Airways); Virgin Atlantic is also the third largest European toter over the due north Atlantic. Spanning anywhere from the U.S. and Caribbean to the Far East, India and Africa, the airline maintains hubs in twenty-two destinations worldwide. render of the company in the UK in Crawley, near London Gatwick Airport. In addition to the A irline, the interests of virgin convention have expanded to take on international ?Megastore? medicinal drug retailing, book and software publishing, film and picture show edit facilities, clubs, trains, and financial advice companies, through over one cytosine companies in fifteen countries. Virgin Atlantic also has a alliance with Micromuse Inc., a provider of fault management and service assurance software.

The software that the airline uses is Abilitec, a tool that crash-proofs Virgin Atlantic?s Operational Support System (OSS). In 1992 Richard dish out Virgin Music to Thorn EMI and invested the proceeds into Virgin Atlantic, ameliorate on an already great service. In the rese mbling year they launched the first super ec! onomy service that went on to become their loot winning Premium Economy. In 1999 Richard sold a 49% stake in the company to capital of Singapore Airlines. In 2001 they were voted OAG Airline of the Year. In 2002 they were the launch customer for the Airbus A340-600. In 2003 the launch of the Upper Class Suite gave Upper... If you want to get a full essay, order it on our website: OrderEssay.net

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