Chocoberry

Week 2 You Decide 1/15/2012 What techniques provide you purport to CB to cave in ideas that nooky be farmed into viable concepts? on that point argon four types of techniques I would propose to CB to gene respect ideas that can be developed into viable concepts. 1. Search of immanent records piece contact with past clients will record govern require from the client (Crawford and DeBenedetto). These needs may be in a form of complaints, suggestions, and criticisms. Ideas can be generated by analyzing these needs. 2. bet stimulant from technical and marketing the technical and marketing power are more in touch with actual customers (Crawford and DeBenedetto). They may encounter ideas that harbour already been developed due to their level of disposition what the customer wants. 3. Problem Analysis Asking the stakeholders what their problems are in the candy making industry may suspensor develop solutions to these problems (Crawford and DeBenedetto). Analyzing what the problem is instead of centralizeing on what a customer needs will help ca spend ideas to make problems they already have. 4. Stakeholder Contacts Voice of the consumer is a productive way to find what the stakeholder wants (Crawford and DeBenedetto).

on that point are multiple methods that can be use to understand what the stakeholder want/need/problem is such as interviewing, focus groups and observation. Of the many methods for ideation offered in contemporary literature, which represents the best for CB in this circumstance and why? The two techniques I would recommend CB use in this situation are to search their internal records and ask a problem analysis. The CEO would ! like the research team up to create a cacao product that will have health benefits. Combining this requirement with a solution that would solve a customer problem would increase the success rate of a new product. Internal records will help fall in entropy about the customers complaints, suggestions and...If you want to generate a full essay, order it on our website: OrderEssay.net

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